BCMPA Members Quench Demand for Functional and Wellness Drinks
September 2025
The BCMPA is highlighting a growing consumer shift as people increasingly look for more from their drinks than simple hydration. Brands are now developing beverages with added benefits such as cognitive support, sleep enhancement, gut health functionality, and clean label zero-sugar formulations.
What was once a niche market has become firmly mainstream, with consumers expecting products that deliver on health, wellbeing, and lifestyle needs. Sustainability is also influencing development, with strong demand for organic certification, natural flavourings and packaging solutions aligned with environmental goals.
As these trends continue to shape the drinks sector, BCMPA members are helping brands bring innovative ideas to market, ensuring they are scalable, compliant and meet the expectations of today’s health-conscious consumers.